WordPress
Lerato Molefe
Digital Marketer
GERMISTON
Summary
Digital Marketer with rich background implementing social media strategies to support brand and product exposure. Entrepreneurial spirit with proven history of identifying cost-effective methods to gain valued web traffic and foster market penetration. Excellent writing, editing and proofreading skills. Employ good judgment and manage projects from beginning to end. Supportive and talented in helping devise innovative solutions to unexpected challenges. Consider myself as a creative market strategist focused in enhancing business and meeting customer goals. Promoting business development through savvy product promotion and data-driven approaches. Skilled multitasker with superior work ethic and good teamwork, problem-solving and organizational skills, willing to take on any task to help team. Reliable and dedicated team player with hardworking and resourceful approach.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
Work History
Digital Marketing Intern
Blue.Grey Media
Bloemfontein
08.2020 - 11.2021
- Assisted marketing coordinators and graphic designers with website copywriting and proofing.
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Created engaging content for Linkedin, Facebook and Instagram.
- Created proposals and organized pursuit documentation to support marketing staff.
- Worked with HootSuite and Google Analytics to create information uniformity.
- Tracked and analyzed web analytics to recommend proactive adjustments to strategies.
- Assisted with capturing and analyzing social media metrics.
- Maintained editorial calendar to keep content timely, relevant and engaging.
- Responded to email and social media messages according to prescribed policies.
- Designed and presented social media campaign ideas.
- Took detailed notes of progress, processes and industry details to better understand marketing and company protocols.
- Developed ads geared towards target demographics, monitoring results to improve marketing research and team campaign development.
- Stayed updated with latest marketing concepts and techniques.
Office Assistant
Studio Seven Graphics
Bloemfontein
12.2018 - 03.2020
- Delivered clerical support by handling range of routine and special requirements.
- Produced high-quality documents, spreadsheets and presentations for internal and customer-facing needs.
- Booked airfare, hotel and ground transportation to coordinate office travel.
- Interacted with customers by phone, email or in-person to provide information.
- Oversaw automated tracking and documentation of data, client correspondence and office operations.
- Scheduled office equipment repair and maintenance to extend equipment lifespan and prevent unplanned downtime.
- Welcomed office visitors and alerted staff to arrivals of scheduled appointments.
- Developed correspondence letters, memos and emails.
Signage Coordinator
Studio Seven Graphics
Bloemfontein
11.2018 - 03.2020
- Carried out day-to-day duties accurately and efficiently.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Received and processed stock into inventory management system.
- Led projects and analyzed data to identify opportunities for improvement.
- Maintained excellent attendance record, consistently arriving to work on time.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
- Exceeded goals through effective task prioritization and great work ethic.
- Improved operations through consistent hard work and dedication.
- Devoted special emphasis to punctuality and worked to maintain outstanding attendance record.
Technical Crew Member
Adonai Fellowship
Bleomfontein
08.2018 - 02.2020
- Collaborated with directors and camera crews to lay out filming sequences and equipment requirements.
- Provided troubleshooting techniques in integrating professional audio/video systems.
- Diagnosed and resolved problems with equipment and media management systems.
- Adhered to safety protocols while installing projectors, displays and speakers.
- Managed compression, digitization and storage of audio and video data.
- Created graphics and layouts for live and pre-recorded talks.
- Obtained, set up and loaded videotapes for scheduled broadcasts.
Education
BBA - Bachelor of Commerce
Boston City Campus And Business College
Bloemfontein, South Africa 02.2016 - 10.2019
Skills
Copywriting
Software
Google analytics
Canva
Photoshop
Certification
Google Analytics for bloggers, Alison.com - [3hrs]
Timeline
Digital Marketing Intern
Blue.Grey Media
08.2020 - 11.2021
Office Assistant
Studio Seven Graphics
12.2018 - 03.2020
Signage Coordinator
Studio Seven Graphics
11.2018 - 03.2020
Technical Crew Member
Adonai Fellowship
08.2018 - 02.2020
BBA - Bachelor of Commerce
Boston City Campus And Business College
02.2016 - 10.2019
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