Natalie Pelle Elsener
Brand Solutions
Johannesburg
Summary
Experienced in solving client objectives with over 10 years of experience in the marketing, advertising and media. Excellent reputation for resolving problems and improving client satisfaction.
Motivated to learn, grow and excel.
Overview
12
12
years of professional experience
13
13
years of post-secondary education
Work History
Brand (Client) Solutions
Paramount
Johannesburg
04.2018 - Current
- Provided media and content solutions for clients based on their objectives
- Identifying, creating, and executing marketing campaign for clients
- Knowledgeable in multichannel solutions; digital, linear and on-the-ground
- Educated clients on Paramount media offerings and solutions
- Build and maintain client relationships
- Created solutions that maximize return of investment for client and Paramount
- Measure campaign performance by providing a detailed post campaign analysis
- Ensuring solutions are human-centric
- Proved successful working within tight deadlines and fast-paced atmosphere
- Work across the Paramount business, collaborating with account executive, marketing, media strategy, research to provide the best solutions for our clients
- To date, brought in R10 million in revenue for a global alcohol brand by creating a content solution across linear and digital platforms
Head Creative Strategist
Mojanation
Johannesburg
08.2015 - 04.2018
- Ideate 360 solutions for clients - mostly digitally lead solutions (social and mobile)
- Create and monitor advertising campaigns for our clients
- Implementing of strategic marketing plans for clients through creative executions
- Events planning & management
- Budget management
- Identifying consumer insights/trends within the SA market
- Align with stakeholders (freelancers/copywriters/promoters/ creative agencies, etc.)
- Proven track record of new business
- Manage activations/events creatively & logistically
- Maintained energy and enthusiasm in fast-paced environment
Brand Manager
Startup: Kali Water (Part-time position)
Johannesburg
09.2016 - 05.2018
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Developed innovative marketing campaigns based on key objectives.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Developed insights on marketing campaigns to assess performance against goals.
Creative
FCB Advertising
Johannesburg
01.2012 - 07.2015
- Developed high-impact creative solutions and content for clients from concept to completion.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Negotiated contracts with stylists and photographers to organize photo shoots.
- Collaborated with outside agencies to manage project progress and milestones.
Education
Online - Business Analytics
University of Cape Town
Cape Town 02.2020 - 05.2020
Online - Social Media
University of Cape Town
Cape Town 02.2017 - 05.2017
Honours - Bachelor of Arts Honours in Brand Leadership
Vega (IIE)
Vega 01.2015 - 02.2016
Online - Brand And Marketing Management
Vega (IIE)
04.2013 - 06.2013
Bachelor of Arts - Creative Brand Communications
AAA School of Advertising
Johannesburg 01.2009 - 12.2011
Diploma - Marketing Communications
AAA School of Advertising
Johannesburg 01.2009 - 12.2011
High School Diploma -
Sutherland High School
Johannesburg 01.2003 - 12.2008
Skills
Solutions development
Accomplishments
BOOKMARKS, 2020
Silver Winner: Digital installations & Activations
Cadbury Martians.
PARAMOUNT AWARD FOR
COLLABORATION 2019 AND INNOVATION 2020
PARAMOUNT HOT SHOT, 2019
Best employee of the month.
AFRICA SHARED VALUE SUMMIT, 2017
Organised the first shared value conference in South Africa. Over 400 attendees, duration of two days, hosted at the Sandton Convention Centre. Responsible for development of the Youth Segment.
MARKETING, ADVANCEMENT & COMMUNICATION
IN EDUCATION, 2016
Gold Winner: University of Johannesburg,
Annual Report Design.
CREATIVE CIRCLE, 2015
Third Place: Netflorist, Outdoor Campaign.
LOERIE, 2012/16
Student Category Finalist: Corsodyl.
Finalist: Netflorist, Outdoor.
AAA SCHOOL OF ADVERTISING, 2011
• Trophy Winner (Best brand campaign): Nando’s.
• Most Improved Student.
• 2010 Bursary Winner.
Art, digital, dining, reading & travelling vlog.
I own a digital marketing agency called Brand Fixer Africa, providing B2B digital solutions to small organizations.
Timeline
Online - Business Analytics
University of Cape Town
02.2020 - 05.2020
Brand (Client) Solutions
Paramount
04.2018 - Current
Online - Social Media
University of Cape Town
02.2017 - 05.2017
Brand Manager
Startup: Kali Water (Part-time position)
09.2016 - 05.2018
Head Creative Strategist
Mojanation
08.2015 - 04.2018
Honours - Bachelor of Arts Honours in Brand Leadership
Vega (IIE)
01.2015 - 02.2016
Online - Brand And Marketing Management
Vega (IIE)
04.2013 - 06.2013
Creative
FCB Advertising
01.2012 - 07.2015
Bachelor of Arts - Creative Brand Communications
AAA School of Advertising
01.2009 - 12.2011
Diploma - Marketing Communications
AAA School of Advertising
01.2009 - 12.2011
High School Diploma -
Sutherland High School
01.2003 - 12.2008
Similar Profiles
Nicholas BuddNicholas Budd
Service Technician at ParamountService Technician at Paramount
Joseph HebenstreitJoseph Hebenstreit
Broadcast Technician at ParamountBroadcast Technician at Paramount
Jared WilliamsJared Williams
Production Manager at ParamountProduction Manager at Paramount
Pallavi KilariPallavi Kilari
ServiceNow Developer at ParamountServiceNow Developer at Paramount
Alex RadnitzAlex Radnitz
Chief Operations Officer at BirthmarkChief Operations Officer at Birthmark