Heidi Bosch
Bergvliet
Summary
Dynamic leader and international training expert with a proven track record in brand building and mentorship. Spearheaded training initiatives at Estée Lauder Companies, achieving significant brand visibility across diverse markets. Skilled in public speaking and strategic marketing, adept at fostering client relationships and driving sales growth.
Overview
2025
2025
years of professional experience
2
2
Languages
Work History
Trainer & Creator
Medirite Plus Beauty Academy
- Established the Beauty Academy, providing comprehensive training in product knowledge, sales techniques, facials, and makeovers
- Developed training materials, exams, and practical evaluations to ensure thorough understanding and skill development among beauty advisors
Commercial Manager (Contract)
AMAZI
- Directed trade marketing initiatives, optimizing brand positioning and driving sales growth
- Developed commercial strategies, managed budgets, and nurtured client relationships
- Oversaw product development and assortment extension, ensuring alignment with market trends
Business Consultant
Environ Distribution
- Executed strategic trade marketing plans, enhancing the positioning of luxury skincare brands
- Provided insights for product development and managed key client relationships
- Delivered customized sales training, resulting in increased client retention and sales performance
Regional Fragrance Manager & Educator
Clarins
- Delivered product and sales training for stores, spas, and salons, tailoring content to local market needs
- Conducted assessments to identify areas for improvement and implemented corrective strategies
- Organized promotional events and collaborated with international teams to adapt training programs for regional markets
Travel Retail Executive and Trainer
Estée Lauder Companies
- Designed and delivered training programs across Africa and the Indian Ocean islands, catering to diverse cultural and linguistic groups
- Developed comprehensive training materials for product knowledge, sales techniques, and practical applications
- Acted as a moderator and assessor, evaluating participant performance and identifying areas for growth
- Travelled extensively to deliver training sessions, building strong relationships with local teams and adapting content to meet regional demands
- Successfully expanded the company’s footprint by increasing retail outlets and securing listings with airlines and duty-free channels
- Implemented promotional strategies that consistently exceeded sales targets and enhanced brand visibility
Director
Clean Beauty Collab
11.2019 - Current
- Exclusively distributed organic skincare brands through online and retail channels
- Designed and facilitated product and sales training for high-profile clients, including Woolworths and Medirite Plus
- Managed CRM systems, developed client onboarding processes, and analyzed client performance metrics
- Spearheaded marketing initiatives and collaborated with designers on promotional content
Education
CIDESCO & ITEC Certifications - Skincare Therapy
National Diploma - undefined
Cape Town University of Technology
Matric - undefined
Harold Cressy High School
Skills
- International Training Expertise
- Leadership & Mentorship
- Brand Building
Sales Enablement
Program developement
Key Account Management
Strategic Planning
Retail & Direct Sales
Marketing & Business Development
Multicultural Team Co-Ordination
Customer Relationship Management
Commercial Analysis
Negotiation & Communication
Financial & Administrative Processes
Timeline
Director
Clean Beauty Collab
11.2019 - Current
Business Consultant
Environ Distribution
Regional Fragrance Manager & Educator
Clarins
Travel Retail Executive and Trainer
Estée Lauder Companies
National Diploma - undefined
Cape Town University of Technology
Matric - undefined
Harold Cressy High School
Trainer & Creator
Medirite Plus Beauty Academy
Commercial Manager (Contract)
AMAZI
CIDESCO & ITEC Certifications - Skincare Therapy
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