Nthatisi Maureen Lethaha
Durban North
Summary
Detail-oriented sponsorship and marketing professional with extensive hands-on experience in sponsorship coordination, brand ambassador management, CSI initiatives, event marketing, and social media content creation for a leading sports betting and lifestyle brand. Demonstrated expertise in managing logistics, fostering stakeholder relationships, ensuring branding compliance, and executing content across diverse platforms. A versatile background includes experience in various marketing departments, providing a comprehensive understanding of business operations beyond sports betting, including product marketing, brand marketing, digital media, and community engagement. Bilingual in Sesotho and English, with strong skills in translation, voiceover production, event hosting, and creative execution.
Overview
3
3
years of professional experience
Work History
Sponsorship Trainee
Hollywoodbets
Umhlanga
01.2025 - Current
- Supported in coordinating lifestyle sponsorship events (Shimza and Friends; Spreading Humours; Gagasi FM Beach Fest 2025, Fin Cup T20 Powered by Hollywoodbets and Breaking Records: The Gerda Steyn Story), and assisting managing brand ambassador portfolios, including planning, coordination, and execution of campaigns.
- Assist and coordinate internal photoshoots with brand ambassadors (Hot Hot Takes & Squeeze Backs).
- Coordinate CSI initiatives, particularly Back-to-School campaigns, including: Coordinating logistics, deliveries, and event timelines; Assisting in branding materials and ensuring correct brand representation.
- Act as an internal ticket distributor for team members across sponsored sporting partnerships (e.g., Hollywoodbets Sharks and Hollywoodbets Dolphins).
- Support the conceptualisation and execution of brand ambassador launches, including high-profile campaign for Eben Etzebeth and Anlia Etzebeth.
- Manage the sponsorship request inbox, handling approximately 30+ queries and ensuring accurate tracking and responses.
- Compile monthly and quarterly sponsorship performance reports.
- Ad - Hoc & Value - Add contributions: Translate marketing and radio scripts (Sesotho ↔ English); Perform as a Sesotho and English voice-over artist for approved scripts; Serve as a hostess/model for high-profile SEM and sponsored events; Provide makeup artistry services for internal events.
Graduate Marketing Trainee (Rotational Program)
Hollywoodbets
Umhlanga
02.2024 - 01.2025
- Rotated across multiple marketing departments to gain a full understanding of the business beyond sports betting, including: Social Media, Sponsorship, Brand Marketing, Product Marketing, Events and Activation.
- Supported social media strategy and execution, including: Creating and capturing content for live events; Posting real-time updates while engaging with the online community; Scheduling and uploading posts across platforms (Instagram, TikTok, Facebook, LinkedIn and Blog articles).
- Supported influencer and ambassador content strategies, ensuring alignment with
brand tone and campaign goals (Hollywoodbets Durban July, & Breeders Cup 2024-2025). - Aided with event coverage for major events such as Hollywoodbets Durban 10km Marathon 2025 (Hollywoodbets water point stations).
- Contributed to Product Marketing initiatives during the T20 Cricket World Cup, including: Assisting with video and artwork selection (working hand with sponsorship team, and social media); Supporting interactive betting content to drive online engagement.
- Translated Sesotho radio scripts and delivered Sesotho voice-over recordings.
- Supported in identifying sponsorship opportunities and conceptualising gamification elements for lifestyle activations.
- Actively contributed ideas and insights during team planning sessions and presentations to senior stakeholders.
Customer Assistant
Woolworths
Durban North
04.2023 - 11.2023
- Delivered high-quality customer service by identifying and addressing customer needs.
- Accurately processed transactions and handled cash in a fast-paced retail environment.
- Resolved customer queries and complaints professionally to maintain positive brand perception.
- Assisted customers with product information, store policies, and promotions.
Education
Bachelor of Commerce Honours - Management
Emeris (IIE Varsity College)
Durban 05.2026
Bachelor of Commerce - Marketing Management
IIE Varsity College
Durban North01.2023
Skills
- Relationship Management
- CSI
- Social Media Content Creation
- Social Media Scheduling
- Influencer Marketing and Community Engagement
- Brand, and Product Marketing
- Data Analysis and Performance Reporting
- Visual Design - CANVA
- Voice-Over Artist and Script Translation
- Microsoft 365
- Attention to detail
Timeline
Sponsorship Trainee
Hollywoodbets
01.2025 - Current
Graduate Marketing Trainee (Rotational Program)
Hollywoodbets
02.2024 - 01.2025
Customer Assistant
Woolworths
04.2023 - 11.2023
Bachelor of Commerce - Marketing Management
IIE Varsity College
Bachelor of Commerce Honours - Management
Emeris (IIE Varsity College)
Hobbies and Interests
- Baker (Cake decorator)
- Nano fashion Content Creator and Stylist
- Singer
- Youth Leader
References
- Pulane Mota, Social Media Specialist - Hollywoodbets, 083-401- 5053
- Thembelihle Magubane, Senior Marketing Coordinator - Hollywoodbets, 067-885-8207
- Benideen Dawood, Sponsorship Manager - Hollywoodbets, 083-787-8609
- Sinethemba Dlamini Senior Social Media Manager - HelloSquare, 083-475-4464
Hobbies
Stylist
Singer
Reading books