Ibrahim Lo

• Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
• Initiated market research studies and analyzed findings.
• Increased brand awareness through targeted initiatives.
• Conducted trend forecasting and analysis.
• Analyzed third-party data and investigated new growth opportunities.
• Tracked key metrics and developed spreadsheets and data models.
• Completed in-depth reviews of market conditions and customer preferences for courier express and parcel products.

• Created and presented real-time reports on current market conditions to upper management.
• Conducted end-to-end market research processes through primary and secondary research methods.
• Utilized different tools to analyze marketing and financial trends and suggested measures to reduce costs and improve business processes.
• Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand.
• Prepared reports of findings by illustrating data graphically and translating complex findings into written text.

• Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
• Planned, implemented and tracked sales and marketing strategies to promote brand products.
• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
• Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
• Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
• Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.

• Utilized diverse research techniques and online or published data collection tools to amass key information or statistics, supporting business objectives.
• Devised questionnaires, surveys and open forum discussions to generate real-time data collection from target demographic.
• Analyzed and consolidated data from different sources to generate campaign performance reports.
• Created and evaluated target segmentation, email and canvas elements to maximize marketing campaign coverage.

• Streamlined research processes to meet tight deadlines for multiple projects.
• Collaborated with leadership team to identify relevant questions and determine best methods of collection.
• Provided project management in areas of data collection for research studies both on-time and under-budget.
• Wrote research papers, reports, reviews and summaries regarding consumer behaviour, purchasing behaviour and cognitive dissonance.

SAMRA is a non-profit, voluntary association of research organisations and researchers who conduct marketing research, social research and opinion polling, both as suppliers and users of research.

I presented at the SAMRA annual conference and the delegates voted for my paper to claim first prize in the student category. SAMRA ran a competition for full-time students at accredited higher education institutions in Southern Africa, for the best idea for research that could lead to the ultimate make-things-better hack! Four students were selected from more than 60 submissions, to present their ideas at conference, and to compete for the ultimate prize: the first-ever SAMRA Student Award.

• Created proposals and organized pursuit documentation to support marketing staff.
• Wrote interesting copy with eye for current trends and viral potential.
• Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
• Prepared reports detailing project updates, performance information and ongoing trends.

• Used consultative sales approach to listen carefully to client needs and recommend desired products and services.
• Achieved sales goals using persuasive selling methods.
• Followed up on leads with friendly, knowledgeable support to turn interested parties into paying customers.
• Represented company at community and business events to gain exposure to potential consumers.